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Criticism of Google

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waderoush writes "For many startup entrepreneurs, getting acquired by Google is the dream exit. But these days Google is getting a lot more discriminating about what kinds of companies it buys — and a lot more careful about how it integrates newly acquired teams. This article offers an in-depth look at how Google achieves a two-thirds success rate with acquisitions, and why things still occasionally go south. 'The return on our acquisition dollars has been extraordinary,' says vice president of business development David Lawee, Google's M&A czar. But Google insiders say it still takes a lot of work to make sure acquired startups go the way of Android (the mobile operating system, acquired in 2005) and not Aardvark (the social search site, acquired in 2010 and shut down in 2011)."


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Last week, we covered the story of Camping Alfaques, a Spanish vacation spot whose owner recently sued Google in a local court. His concern: top search results that feature grisly images (note: thumbnail versions of a few appear in a screenshot below) of dead bodies from an old tragedy. Such cases have so many implications for the future of search engines and the companies who depend on them that we spoke to the owner of Camping Alfaques to learn more about his situation. He told us what led him to sue Google, how much the case matters to him, and why he doesn't want anything "deleted" from the 'Net—just relocated.

Mario Gianni Masiá, now the owner of an oceanfront vacation spot called "Camping Alfaques" in southern Spain, was a child in 1978 when a tanker truck exploded into a fireball on the road just beyond the site. 23 tons of fuel ignited, immediately turning 200 campers to ash and badly burning several hundred more. Safely on the other side of the camp, Mario was unscathed.

Photographers descended, of course; pictures were snapped, graphic shots of bodies stacked like charcoal, carbonized arms rising from the earth. Newspapers covered the deaths. A movie was made. But 30 years is a long time, and while memories of the disaster never vanished, visitors to the campground didn't have the most shocking images shoved in their faces just for planning a trip.

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Today's the day Google's broad new privacy policy goes into effect. European regulators are claiming it violates data protection laws, but it's here and it may be here to stay.

There are some not-completely-foolproof ways to hide from Google, but first let's talk about what's changed. Prior to today, Google had more than 70 privacy policies for its various products. But with the company trying to create a seamless experience across search, Gmail, Google+, Google Docs, Picasa, and much more, Google is consolidating the majority of its policies down into just one document covering most of its products. This will make it easier for Google to track users for the purpose of serving up personalized ads.

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