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Pregnant_woman2

As Pole’s computers crawled through the data, he was able to identify about 25 products that, when analyzed together, allowed him to assign each shopper a “pregnancy prediction” score. More important, he could also estimate her due date to within a small window, so Target could send coupons timed to very specific stages of her pregnancy.

http://www.nytimes.com/2012/02/19/magazine/shopping-habits.html?_r=2&hp=...

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