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Today's the day Google's broad new privacy policy goes into effect. European regulators are claiming it violates data protection laws, but it's here and it may be here to stay.

There are some not-completely-foolproof ways to hide from Google, but first let's talk about what's changed. Prior to today, Google had more than 70 privacy policies for its various products. But with the company trying to create a seamless experience across search, Gmail, Google+, Google Docs, Picasa, and much more, Google is consolidating the majority of its policies down into just one document covering most of its products. This will make it easier for Google to track users for the purpose of serving up personalized ads.

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Data is an invaluable tool for web designers who are making decisions about the user experience. A/B tests, or split tests, are one of the easiest ways to measure the effect of different design, content, or functionality, helping you create high-performing user experience elements that you can implement across your site. But it’s important to make sure you reach statistically significant results and avoid red herrings. Lara Swanson shows us how to do that.

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