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Sent to me by Jim Krantz, the highly talented photographer who is one of the original Marlboro photographers (and much of whose work was borrowed by Richard Prince). This ad promoting the launch of the Polaroid SX-70 reminds us of one of those magical moments when it seemed like the future had arrived and it was all good. What's particularly surprising is the degree to which the history and art of photography is referenced. And while photography is much more appreciated, studied, and written about today - it's highly unlikely that a digital camera would be promoted in this way.

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