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Jeremy Edberg, the first paid employee at reddit, teaches us a lot about how to create a successful social site in a really good talk he gave at the RAMP conference. Watch it here at Scaling Reddit from 1 Million to 1 Billion–Pitfalls and Lessons.

Jeremy uses a virtue and sin approach. Examples of the mistakes made in scaling reddit are shared and it turns out they did a lot of good stuff too. Somewhat of a shocker is that Jeremy is now a Reliability Architect at Netflix, so we get a little Netflix perspective thrown in for free.

Some of the lessons that stood out most for me: 

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Reddit user D3cker posted this amazing photo of an electronic billboard showing a gorgeous blue sky in a smoggy Beijing square. No idea if the photo is original to D3cker or whether it's been shooped, but it's pretty sweet contrast, and plays neatly into the China-is-collapsing narrative.

Beijing Tv Sky.

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Every day, a group of men and women around the world digitally congregate at a Reddit board called NoFap to specifically discuss not masturbating. Yes, just like the famous Seinfeld episode, "The Contest" – Jerry and the gang bet $100 to see who can remain "master of their domain" the longest. It's a community called NoFap, and it has its own theories, ideology, and mutual support.

"Fap" is a bit of Internet vernacular for the act of self-love. It first appeared in a 1999 web comic called Sexy Losers to denote the sound of a character pleasuring himself. On UrbanDictionary, it's the "onomatopoeic representation of masturbation." So "NoFap" is exactly what it sounds like.

There are currently more than 81,000 members of this community. They call themselves "fapstronauts," and attribute a number of major life changes to the practice, such as increased confidence, concentration, motivation, libido, and even penis size. For some it's a means of addressing concerns with their porn consumption, while others see it as a means to healthier relationships.

Still others engage in it as nothing more than a heavy-duty test in self-control.

How it started

"I've been able to do things I never thought I would be able to do. Asking a girl to prom, starting and holding conversations with strangers, being able to achieve when most people just throw in the towel at the first sign of adversity." -cjclear789

A June 2011 post on Reddit linked to a study from the National Institute of Health. The takeaway from that study is a simple one: when men don’t masturbate for seven days, their testosterone levels increase by 45.7%. This inspired a weeklong challenge among Redditors, one of whom eventually posited that "fapstinence" could be a powerful motivational tool.

Things snowballed from there. The official NoFap subreddit was established and a standalone site appeared a year later at NoFap.org. Users now had a place to gather and discuss their various approaches to systematically not masturbating, as well as document any changes that they credit to NoFap.

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