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Original author: 
Casey Newton


Video discovery app ShowYou was created to help users keep track of all the videos being shared across their social networks. But like most video app developers, including the market-leading YouTube, it has struggled to replicate the easy viewing offered on cable, Netflix, and Hulu. Most people prefer to watch a single 30- or 60-minute program than string together shorter clips, even when those clips are professionally produced.

Today ShowYou is trying to change that with an update to its app that lets anyone create a channel of videos, which can be browsed and followed in a manner similar to the curated "magazines" in Flipboard. As with Flipboard, ShowYou’s bigger play is for old-time publishers, trying to help them generate new...

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rio careff vevo

New York investor Fred Wilson recently noted that some consumer internet companies are struggling to master mobile behavior:

Distribution is much harder on mobile than web and we see a lot of mobile first startups getting stuck in the transition from successful product to large user base. strong product market fit is no longer enough to get to a large user base. You need to master the "download app, use app, keep using app, put it on your home screen" flow and that is a hard one to master.

At our IGNITION conference, Vevo CEO Rio Caraeff revealed how his company tries to master the "keep using app" part of Wilson's equation.

Vevo, which is a music video startup, has 20 million app downloads, and 6 million monthly users. To get people coming back to the app, Caraeff says you have to send them alerts. 

As soon as someone opens the app for the first time, Vevo asks, "can we send you alerts?" The user doesn't even choose what kind of alerts to get. (For instance, you don't have to check boxes for "Lady Gaga" alerts.) The idea is to eliminate another step that would stop the user from asking for alerts.

As they get alerts, the hope is to get them coming back to the app over and over again.

Obviously, it takes more than just alerts though. Vevo has just 6 million monthly users. That means 14 million people aren't using the app after they download it. You also need an addictive, indispensable app. But, alerts are still an important part of the equation.

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Music intelligence startup Echo Nest, which you might know better as the company powering Spotify Radio and Vevo’s recommendations, is announcing two new partnerships today which will give developers access to more data to build their apps with. The company is teaming up with JamBase, which provides concerts listings and tour schedules, and SongMeanings, which you’ve surely come across while Googling to find out what the eff that guy is actually singing about.

The new services will become part of The Echo Nest’s Rosetta Stone project, essentially a data resolution service aiming to offer a common language to music applications. Currently, the platform includes lyrics from LyricFind and musiXmatch, music from Spotify and Rdio, tweets from artists on Twitter, concert tickets from Seatwave, and links to relevant Facebook pages.

Specifically, JamBase will integrate its artist IDs into Echo Nest’s API, to make its concert listings available. At present, JamBase says it has access to the show listings for 80,000 artists across 50 genres who perform in 100,000 venues worldwide.

SongMeanings, a community-oriented website for discussing the meaning behind a song’s lyrics, reports having 2 million lyrics with over 1.7 comments available in its database.

While Echo Nest isn’t yet announcing any of its companies on its API will be rolling out support for the new additions, it certainly would make sense for music streaming apps to continue to make their apps more intelligent and feature-rich in the future.

In addition to Spotify and Vevo, The Echo Nest has deals with Nokia, EMI, and Clear Channel. Companies building on top of its APIs also include MOG, the BBC, MTV, and Discovr, to name a few. The Echo Nest is backed by $8.31 million in funding from Matrix Partners and Commonwealth Capital.

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