Eastman Kodak

Because the President’s limousine passed almost exactly in front of Dallas clothing manufacturer Abraham Zapruder on Nov. 22, 1963, just as he was playing with his new film camera, and precisely at the moment that Lee Harvey Oswald fired his rifle from a nearby books depository, his silent, 26.6-second home movie has become the focal point of America’s collective memory on that weird day. For many of us, especially those who weren’t alive when it happened, we’re all watching that event through Zapruder’s lens.

Other footage from the scene turns up here and there, becomes fodder for documentaries (like this new one disproving the “second shooter” theory). But Zapruder’s film is still the canonical ur text of John F. Kennedy’s assassination, the most complete and most chilling visual record. In many ways, it prefigured all sorts of American pastimes, from widespread paranoia about government to a loss of faith in photographic truth and the news media, from the acceptance of graphic violence to newer concerns about copyright. Don DeLillo once said that the little film “could probably fuel college courses in a dozen subjects from history to physics.” Without the 486 frames of Kodachrome II 8mm safety film, our understanding of JFK’s assassination would likely be an even greater carnival of conspiracy theories than it already is. Well, maybe.

Why could a small start-up build Instagram, a photo app, and sell it for $1 billion while companies like Eastman Kodak, steeped in photography and the emotionalism of photography, could not? Culture got in the way.

Like so many consumers who have seen the continual demise of Eastman Kodak and it’s many film, and film-related products, I view today’s filing for Chapter 11 protection with incredible sadness.