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» Research Tips For Designers and Developers

How is the waterfall web design process like the childhood game of “Telephone,” and how can we fix it? Bringing designers and developers into the discovery and research phase is a good start, says Happy Cog creative director Chris Cashdollar, who shares stakeholder interviewing tips in this helpful Cognition post.

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If you work in any kind of service industry you’ve undoubtedly come across the Request For Proposal, or “RFP.” The RFP process has become a standard by which organizations solicit competitive bids. It attempts to level the playing field and minimize bias by holding everyone to the same requirements—no special treatment, no rule bending. In return, the organization issuing the RFP is able to select a vendor by comparing apples to apples. Alas, in practice, RFPs are the least creative way to hire creative people. The rigidity of the process, and the lack of meaningful dialogue makes this little more than a game of roulette. How can we successfully navigate the heartburn-inducing RFP process? And what can we as an industry do to turn RFPs into the exception rather than the default means of hiring an agency?

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