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Jeremy Edberg, the first paid employee at reddit, teaches us a lot about how to create a successful social site in a really good talk he gave at the RAMP conference. Watch it here at Scaling Reddit from 1 Million to 1 Billion–Pitfalls and Lessons.

Jeremy uses a virtue and sin approach. Examples of the mistakes made in scaling reddit are shared and it turns out they did a lot of good stuff too. Somewhat of a shocker is that Jeremy is now a Reliability Architect at Netflix, so we get a little Netflix perspective thrown in for free.

Some of the lessons that stood out most for me: 

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Ask Reddit's got a fun thread: "what is the most painful way you have seen your co-worker accomplish something very simple?" As painful as this stuff is to read, it's a reminder that intelligent, experienced people often find familiar computing interface elements and metaphors impossible to parse.

Opens XP Internet Explorer, inhabited by so many toolbars that the actual display window resembles the eye slit on a hunting blind.

Uses Yahoo! toolbar to search for www.Yahoo.com.

Selects Yahoo! search engine from top of search results.

Types URL she has been given in full into Yahoo! search.

Selects random results on front page, and if they do not open desired website, closes IE and starts again from step 1.

what is the most painful way you have seen your co-worker accomplish something very simple? (self.AskReddit)

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