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Mind-controlled Machines: Jose del R. Millan at TEDxZurich

The idea of controlling machines not by manual operation, but by mere "thinking" (ie, the brain activity of human subjects) has always fascinated humankind. A brain-machine interface (BMI) makes this truly possible as it monitors the user's brain activity and translates their intentions into actions, such as moving a wheelchair or selecting a letter from a virtual keyboard. The central tenet of a BMI is the capability to distinguish different patterns of brain activity each being associated to a particular intention or mental task. This is a real challenge which is far from being solved! BMI holds a high, perhaps bold, promise: human augmentation through the acquisition of new brain capabilities that will allow us to communicate and interact with our environment directly by "thinking". This is particularly relevant for physically-disabled people but is not limited to them. Yet, how is it possible to fulfill this dream using a "noisy channel" like brain signals? Which are the principles that allow people operate complex brain-controlled robots over long periods of time? Jose del R. Millan is the Defitech Professor at the Ecole Polytechnique Federale de Lausanne (EPFL) where he explores the use of brain signals for multimodal interaction and, in particular, the development of non-invasive brain-controlled robots and neuroprostheses. In this multidisciplinary research effort, Dr. Millán is bringing together his pioneering work on the two fields of brain-machine interfaces <b>...</b>
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[Jovan Johnson, a California attorney and partner at Johnson & amp; Moo, examines the important legal issues that may arise when you sign your mobile game up with a publisher for distribution, and explains how you can take steps to insulate yourself from negative outcomes.] You're a developer with a fun game and a publisher is showing interest. You presume this publisher knows the market's pulse and has resources you don't. Signing a publishing agreement ...

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A few months ago I went to collect a friend from hospital. Arriving early, I entered the waiting room and noticed in-house magazines stacked by the door. I picked one up, grabbed a coffee and took a seat.

The magazine read like a very long press release, blabbering on about patient-centric care and employee awards. I was quickly bored, so I read from my phone instead. The magazine failed in its purpose.

Effective content marketing holds people’s attention. It gives you a distinctive brand, loyal fans and increased sales. You don’t need a big budget to succeed, which is why good content marketing is the single best way to beat bigger competitors online.

Content marketing used to be about customer magazines and mailed newsletters. Now it covers blogs, email newsletters, eBooks, white papers, articles, videos and more. In this article, you will learn about content marketing techniques that you can apply to your business.

Prepare

Before creating content, you need to prepare. Think about your tone and style, where to find the best writers and how to organize your workflow.

Tone and Style

Too many companies start writing content before their brand has a defined voice. This leads to inconsistency. It’s like using one logo in your brochure, another on your website and another on your blog.

When speaking with people, you see their expressions and you adjust your tone accordingly. In a meeting, when you see that someone is confused, you clarify meaning, simplify sentences and speak reassuringly. The Web offers no feedback until your content is published, and then it’s too late.

To get the right tone, think of the person who best represents your brand. The person could be fictional or real, and they may or may not work for you. Now think of adjectives that describe them. Once you know what you want, provide clear details and practical examples.

Let’s say you run a travel agency that markets to young independent travelers. You want your representative to sound experienced, helpful and friendly. Try using a table like the one below to delineate what your adjectives do and don’t mean:

Experienced
Helpful
Friendly

Does mean…
Knowledgeable
Write with authority, as though the knowledge was gained first hand.
Efficient
Explain things clearly and positively. Make sure all relevant information is obvious and accessible.
Personal
Use informal language, and write as though you are talking to one person, rather than a broad customer base.

Does not mean…
Condescending
You know a lot but don’t talk down to your customers. They probably know a lot too.
Pushy
Promote your company, but not at the expense of good service. Always have your reader’s wants in mind.
Unprofessional
Make sure there are no grammar or spelling mistakes. Proofread carefully.

You’ll also need a style guide, so that your authors write consistently. Should you use title case in headings? Are contractions appropriate? Check out The Yahoo! Style Guide for ideas.

Picking Content Creators

Don’t pick the wrong people to create your content. It’s hard for a non-technical person to pick the best Web developer, and it’s the same with content marketing. You need to know about content creation in order to judge other people’s abilities. Some people suggest making everyone in your company a content creator, but this is a bad idea. Not everyone can be a good accountant, secretary or rocket scientist, and the same applies here. To succeed, you should pick the best.

Ask everyone who wants to be a content creator to write a sample blog post. Then you can find the best few people. Some might not be able to write but have interesting ideas. In this case, you’ll need someone to edit their copy. Perhaps you want to raise the profile of a particular staff member. If they can’t write, have someone ghostwrite for them.

Workflow

Some companies have a simple workflow: one person does everything. The person researches, writes and publishes without any input from others. This model can work, but you’ll see more success with a workflow that enables other people to take part. Have different people write, edit and proofread. It’s a good way to catch mistakes and to bring more ideas into the process. Think about the best process for each type of content. One person might be enough for a tweet, whereas four to six people might be ideal for an eBook.

Imagine you’ve got a well-staffed company that is putting together a B2B white paper. You could organize your workflow like this:


An example of how to organize your workflow in a well-staffed company.

Persuade

Your content should be persuasive. Pay close attention to how you speak and what you say.

Use Simple Language

Take the question below on Yahoo! Answers. To “sound intelligent,” this person would like to know “big words that replace everyday small words.”

Big words that replace everyday small words?

Many people make this mistake. They use language that is unnecessarily complicated, usually to show off or to sound corporate and professional.

“Short words are best and the old words when short are best of all,” said Winston Churchill. So, don’t talk about “taking a holistic view of a company’s marketing strategy to deliver strategic insights, precise analysis and out-of-the-box thinking.”

Prefer “make” to “manufacture,” and “use” to “utilize.” While “quantitative easing” offers precision to economists, your personal finance audience would prefer “print money.”

Lauren Keating has studied the effect of scientific language on the persuasiveness of copy. She found that most people respond best to advertisements that contain no scientific language. People found them more readable and persuasive, and they felt more willing to buy the product. Lauren’s conclusion was clear: copy needs to be plain and simple.

Have Opinions

Interesting people have opinions, and interesting brands are the same. Look at the amazing work of new search engine DuckDuckGo. It has positioned itself as the antithesis of Google, launching websites that criticize how the search giant tracks you and puts you in a bubble. The strategy is paying off: DuckDuckGo is seeing explosive growth.

Duck Duck Go
DuckDuckGo is an alternative search engine that breaks you out of your Filter Bubble.

While this strategy is perfect for defeating a big incumbent, you don’t have to be openly hostile to your competitors. You can say what you think without mentioning their names.

Bear in mind that people are ideologically motivated. Brendan Nyhan and Jason Reifler’s study, “When Corrections Fail”, describes the “backfire effect” of trying to correct people’s deeply held beliefs. The authors found that contradicting people’s misconceptions actually strengthened those opinions. If people see you as an ideological ally (like a political party), they are more likely to agree with you on other issues — even ideologically inconsistent or non-ideological ones. You can use your opinions to attract people to your company: converting the agnostic or validating the views of allies.

As a small-scale brewer, for example, you might have a strong opinion on ale, believing in craft over mass production. You might think the market is dominated by big businesses that sacrifice quality for quantity. In this situation, you could use content marketing to talk about the best way to make beer. By stressing how seriously you take the development of your product, you communicate your opinion to those who share it without directly criticizing your competitors.

Think politically: consider the popularity of your views and whether they will attract media coverage. Ideally, your opinions should be bold and popular.

Sell the Benefits

In the same way that you sell your products and services, tell your audience the benefits of your content. This technique is essential if your audience doesn’t know what it wants.

PaperlessPipeline is a transaction management and document storage app for real estate brokers. Its founder, Dane Maxwell, had a creative idea to sell his product. The biggest problem for real estate brokers is recruiting. So, Dane invited them to a webinar titled “Recruiting Secrets of the 200-Plus Agent Office in Tennessee.” Brokers didn’t even know they needed to manage transactions, so he didn’t mention it in the invitation.


Paperless Pipeline takes your real estate transactions and related documents online—without changing how you work.

In the webinar, he introduced PaperlessPipeline and explained how it enables brokers to recruit more agents. The webinar attracted 120 guests, and “16 ended up buying at the end,” said Dane in an interview with Mixergy.

Imagine you run a company that develops technology for mobile phones, and you want to promote a new femtocell that boosts mobile reception in public spaces and rural areas. This technology could be valuable to people who want to improve mobile reception, but those people might not have heard of it.

So, instead of promoting the technology directly, offer content that focuses on the benefits. By using benefit-focused copy, you immediately tell the reader what’s in it for them.

Teach

Think about what your audience wants. People want to hear answers and to learn something new, so give them what they want.

Give Answers

Content marketing needs to offer practical advice that people can use. Readers have been trained to expect answers on the Web, and yet so much content fails to deliver.

Consider FeeFighters, a comparison website for credit card processing. One of its blog posts, Do You Know What Makes Up Your Credit Score?, talks about the factors that affect your credit score. Instead of offering abstract advice and concepts, the post provides practical tips for improving your credit score:

Area #2: Your Credit Utilization Ratio

The second largest determining factor in what makes up your score is the amount of credit that you have available to you in relationship to how much of that credit you’ve used. This accounts for 30 percent of your credit score. The optimal rate is 30 percent, which means that if you have $10,000 in credit available to you, you should only be using about $3,000 of it. One trap that some people fall into is believing that if they max out their credit cards every month and then pay them off at the end of the month, they’ll build their credit. But since that gives them a 100 percent credit utilization ratio, and that ratio accounts for 30 percent of their overall credit score, they’re really doing more harm than good.

Say or Do Something New

Most content is boring and unoriginal, which is good for you. It makes it easier to beat your competitors.

You can make your content interesting by doing something new, without necessarily saying something new. For instance, you could write a comprehensive article on a topic that has only piecemeal information scattered across the Web. Or you could use a different format for a topic that gets the same treatment; rather than writing the fiftieth blog post on a topic, shoot the first video.

You can also make your content interesting by saying something new. An infographic by Rate Rush compares the popularity of Digg to Reddit, creatively combining a bar graph and clock to present the data. Although Rate Rush is a personal finance website, with little connection to social news, its staff researched a topic they were interested in and drew attention by putting it to imaginative use.

Our agency also researches things that we find interesting, and this has been a great source of content. In 2010, we polled around 1000 iPad owners to find out how consumers use the device. It led to a slew of media attention.

You can do the same. Come up with an original idea to research, and then undertake a study. Also look into studies that your business has done in the past, because interesting stuff might be lying around. One of our clients looked through her company’s research archive and found amazing material. She didn’t spend any money on research but got a lot of great content, links and media coverage.

Captivate

Give your content more personality. Captivate your audience with stories and characters that will draw them in and keep them coming back.

Tell a Story

Telling a story is a great way to connect with readers. According to a number of studies summed up by Rob Gill of Swinburne University of Technology, telling stories can be useful in corporate communication. Storytelling is fundamental to human interaction, and it can make your content more compelling and your brand more engaging.

Citing Annette Simmons’ The Story Factor, Rob says this: “It is believed people receiving the narration often come to the same conclusion as the narrator, but through using their own decision-making processes.” Told through a story, a message becomes more personal and relevant. The reader is also more likely to remember what was said.

Rand Fishkin is the co-founder and CEO of SEOmoz. Instead of sharing only positive accounts of his business, he also writes about difficulties such as his failed attempt to raise capital:

Michelle was the first to note that something was “odd.” In a phone call with Neil, she heard him comment that they “needed to do more digging into the market.” In her opinion, this was very peculiar.… Tuesday morning we got the call; no deal.


An email shared by Rand Fishkin in his post about SEOmoz’s attempt to raise funding.

Brands need stories, and stories need people, suspense, conflicts and crises. By reading SEOmoz’s content, and seeing both the positive and negative, you become immersed in its story.

Ikea is another example of a brand that tells stories that generate opinions about its company. For instance, it plays up its Swedish roots and paints a romantic image of a wholesome and natural society. Its website is full of stories that contribute to this effect.

A survey conducted by the B2B Technology Marketing Community showed that around 82% of LinkedIn users found that telling a story through case studies was the most effective form of content marketing.

Sometimes you’ll want to use anecdotes to make a point, and sometimes you’ll write a post or tweet to build a narrative. When you’re cultivating a story, keep the information simple, and don’t be afraid to repeat points here and there; some readers might have missed what you said before.

Always mix interesting stories with useful information; fail to do this and your audience will feel you’re wasting their time.

Use Real People

Think of your favorite writers. You’ve probably seen their photos and heard them speak. Likewise, people need to see and hear your employees, so use pictures, audio and video. This will bring your audience closer to your brand.

Jakob Nielsen has studied people’s reactions to images online. He used eye-tracking software to discover that people ignore images that seem decorative, random or generic. They even ignore generic images of people. But when they come across a photo of a “real” person, they engage with it for a longer time.

People prefer to get involved with a company with which they feel a personal connection. But introduce your employees gradually; as with any story, introduce too many characters too early and you’ll confuse your audience.

Summary

Develop a compelling tone of voice. Don’t assume that anyone can write amazing copy, because they can’t. If you want the best content, then you need the best writers and thinkers.

Produce something informative that people will want to read. Give your brand a personality and your business will benefit across the board, from recruitment to sales. Warren Buffett looks for businesses protected by “unbreachable moats,” and no moat is more unbreachable than a brand with a story, ideas and opinions.

(al) (il)

© Craig Anderson for Smashing Magazine, 2012.

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Today's collection of independent game links includes more indie game previews, a couple of development updates, and the usual round-up of interviews with developers from around the 'net. (image source).

DIYGamer: Phil Fish Interview
"Fez designer Phil Fish was at GameCity festival to let the groups of the public have an exclusive early hands on with his game, and I grabbed him for a quick chat too. Here's how the conversation went down."

Edge: Retooling Joe Danger for XBLA
"We caught up with Hello Games managing director Sean Murray to find out what it's like to work with Sony and Microsoft, and whether his previous description of XBLA as a 'slaughterhouse' for small developers still stands."

Gamasutra: How to Get Media Coverage for Your Game
"We get a lot of emails from people who want some advice about video game PR. There's some value in sharing years and years of expertise for free, and in this case, we'll offer a bit of insight into how you should go about getting media coverage for your video game."

Fire Hose Games: Anthony Carboni on the IGF and GDC
"Last year CEO and creator of ByteJacker, Anthony Carboni, hosted the Independent Games Festival. Anthony was able to give us a bit of his time and tell us about his experience as a host at last year's festival."

Quote Unquote: Interviews & Quotes, one Indie Developer at a time
"When I began these interviews, all I wanted to do was get some words of insight out of a few independent videogame developers that weren't known to put many of their own words 'out there'. I wanted these interviews to be entertaining, insightful, inspiring and educational."

DIYGamer: Are Bundles the Future of Indie Game Distribution?
"Over the last couple years the 'bundle' idea has grown from that quirky but awesome thing the guys at Wolfire started with the Humble Indie Bundle into a full on business platform created by the guys at UBM Techweb (owners of Gamasutra, IndieGames.com) and Desura (owners of ModDB, IndieDB and Desura). In between them lie a dozen other 'bundles' that we've seen come and go either successful or unsuccessful."

The Joystiq Indie Pitch: A Valley Without Wind
"We believe no one deserves to starve, and many indie developers are entitled to a fridge full of tasty, fulfilling media coverage, right here. This week, CEO and lead programmer for Arcen Games, Chris Park, talks innovation, ghosts and game creation in A Valley Without Wind."

TruePCGaming: InMomentum Interview
"The fine gents at Digital Arrow, developers of the indie hit, InMomentum, took time out of their day to participate in this e-mail interview with TPG. You will get their take on the current PC gaming landscape, development of InMomentum and life as an independent PC developer."

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Today's collection of independent game links includes more indie game previews, a couple of development updates, and the usual round-up of interviews with developers from around the 'net. (image source).

Quote Unquote: cactus Interview
"cactus is an independent videogame developer from Sweden. He is what you might call royalty within the independent gaming community. He made a name for himself by releasing many small, surreal, play-against-expectation, experimental videogames."

DIYGamer: A Chat with Joakim Sandberg
"We bring you a full on interview with Joakim Sandberg, the fellow behind Konjak. At the time of the interview I was high on The Iconoclasts so that's what I mainly questioned him about and we covered a lot of topics: his recent IGF submission, future updates for the game, release strategy, etc."

Games On Net: A Legend of Grimrock Interview
"Many of you might be too young to remember 1987's Dungeon Master, but the people at small Finnish developers Almost Human do remember it - and they're bringing the first-person dungeon-crawl back with their upcoming title Legend of Grimrock. We sat down with Juho Salila, the graphical artist on the team, to find out more."

MyGaming: Desktop Dungeons creator Rodain Joubert Interview
"Desktop Dungeons started off as the brainchild of Rodain Joubert on the Game.Dev forums - the home-base for the local indie game-development community. We here at MyGaming not only got to experience Desktop Dungeons in its early days, but we also got to witness it bloom and boom into something huge - sort of like watching the neighbour's kid get famous."

Joystiq: How to make the best indie game ever
"When J-Force Games released Avatar Massage Online in 2010, they were clear about their intentions -- they wanted to make money. The J-Force team had dreams of developing the 'best indie game ever,' and to do that they needed money."

The Joystiq Indie Pitch: High Flyer Death Defyer
"We believe no one deserves to starve, and many indie developers are entitled to a fridge full of tasty, fulfilling media coverage, right here. This week, Game Mechanic Studios founder and creative director Jason Alejandre explains why freefalling is a great way to feel truly free as an indie developer, with his latest title, High Flyer Death Defyer."

TruePCGaming: Colorful Interview
"Andrew Stroud, creator of the newly released indie title, Colorful, took some time away from his game to interview with TPG. Andrew talks about life as an indie dev, the struggles and successes he has encountered, as well as opinions on the PC gaming industry."

DIYGamer: Ed Key Interview
"A lovely change of pace at GameCity was donning a pair of headphones, grabbing a controller, and entering Proteus, a strange colourful exploration game. It's not going to be out for a few months, but I spoke to half of the team behind it, Ed Key, so you can get an idea of what to expect in the meantime."

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For members of the Ku Klux Klan, burning a cross isn’t sacrilege: it’s an act of faith.

Every so often members of the highly secretive organization gather in fields to conduct so-called “cross lightings”—ceremonies meant to reaffirm their belief that Christianity is a white religion, and to strengthen the bonds between them. Veiled in white robes, members form a circle around a wooden cross. Following a group prayer, each man—or woman—throws his torch at the cross and spreads his arms outward to mimic its shape. “I know from talking to members of the Klan that it’s a very spiritual experience for them,” says Tyler Cacek, a photojournalist who has been researching and photographing Klansmen since 2009. “They really feel that this is the closest they could possibly come to God.”

First founded by veterans of the Confederate Army in 1865, the KKK has gone through several iterations—first as an insurgent movement in the South during Reconstruction, then as a racist, anti-Semitic, anti-immigrant fraternal organization, and finally, as many have described, as a subversive terrorist organization opposed to civil rights. Its influence has waned significantly over the course of the 20th century, peaking in the 1920s when it had up to six million members. Today the American Defamation League estimates its numbers have dwindled to around 5,000 members, who are affiliated with roughly 40 local chapters.

Cacek, 20, is quick to point out that he isn’t a KKK sympathizer. The purpose of his series—entitled “For the Love of Hate”—is to understand how reasonable people come to adopt an unreasonable philosophy. “It’s one thing for me to understand them and it’s another thing for me to agree with them,” he says. “As a photographer I want to be able to show the human side of the story, and the process that leads these people to their beliefs.”

Members come to the organization in a number of ways—sometimes encouraged by family, sometimes in spite of them. They frequently feel like victims of inequality and have had negative encounters with specific people that later color their impressions of groups at large. Being bullied by immigrants or minorities is one example. Others are more extreme. “I know one guy whose brother was killed by a gang in Chicago,” Cacek says. “That really reinforced his belief that it’s good to seek racial segregation.”

Gaining the trust of the Klan hasn’t been easy: they’re naturally suspicious of media coverage, and have a checkered history with journalists, police informants and the government. Although Cacek has developed a working relationship with a number of Klansmen and photographed various groups in Kentucky and Virginia, he still faces challenges that limit the scope of his work. Members of the Klan like to maintain an aura of mystery—hence the white robes—and they insist that photos include their pointed hats and swastika tattoos. All that symbolism “makes it much more difficult for me to break into something deeper that tells a poignant story.”

Ty Cacek is a documentary photographer and currently studying at the University of Missouri. See more of his work here. If interested in supporting his project on The Ku Klux Klan, take a look at his Kickstarter here.

William Lee Adams is a staff writer at the London bureau of TIME. Find him on Twitter at @willyleeadams or on Facebook

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Today's collection of independent game links includes more indie game previews, a couple of development updates, and the usual round-up of interviews with developers from around the 'net. (image source).

TruePCGaming: Orcs Must Die! Interview
"Justin Korthof from Robot Entertainment, developers on Orcs Must Die!, recently got with TPG for an e-mail interview. You will learn how Orcs Must Die! came to be, how they were able to fund the game, successes and failures in doing so, and his thoughts on the PC gaming industry."

Eurogamer: Playdead's secret project two is weirder than Limbo
"Cryptic Danish developer Playdead is keeping its follow up to the enchanting black and white downloadable game Limbo under wraps - despite having worked on it for over a year now."

Giant Bomb: Three Dudes Making Games About Wizards 'n Orbs
"Tribute Games' goal is to produce one game per year, hoping to build a brand players can follow and regularly expect games in the vein of Wizorb--old school with a twist. Wizorb itself was actually built in just a couple of months, amidst the complications of finding office space and figuring out how to run a company."

DIYgamer: How Activision's Indie Games Competition Tricks Devs
"Indie devs have more contests and competitions than ever to enter today to essentially become the next Minecraft or Monaco. However, these challenges sometimes involve signing legal paperwork that may give up too many rights."

TruePCGaming: Dungeon Defenders Interview
"TPG got the chance to interview Trendy Entertainment, the developers responsible for the newly released hybrid title, Dungeon Defenders. You will learn how Dungeon Defenders was created, the successes and failures in doing so, and their take on the PC gaming industry."

Quote Unquote: Hayo van Reek Interview
"Hayo Van Reek is an independent videogame developer, who passionately teaches a Multimedia Fusion 2 game development class, while attempting to hone his own game design methods."

DIYgamer: Mike Bithell Interview
"Here's the first bit of coverage from the fabulous GameCity festival in Nottingham last week, a chat with Mike Bithell, creator of the minimalistic puzzle platformer Thomas Was Alone."

The Joystiq Indie Pitch: Love+
"We believe no one deserves to starve, and many indie developers are entitled to a fridge full of tasty, fulfilling media coverage, right here. This week, Fred Wood educates us on that thing we all need with his 8-bit inspired platformer, Love+ -- read on to learn how Trunks makes Love."

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Today's collection of independent game links includes more indie game previews, a couple of development updates, and the usual round-up of interviews with developers from around the 'net. (image source).

TruePCGaming: Dustforce Interview
"TPG was delighted to get an interview with Hitbox Team, developers of the soon-to-be released 2D arcade platformer, Dustforce. You will learn about the development process of Dustforce, their motivation for creating the game, thoughts on the PC gaming industry, and much more."

GAMBIT: Indies Will Shoot You In The Knees Redux (video)
"During last July's Boston Post Mortem there was a frank and occasionally hysterical panel about the day to day insanity of running an indie game company. We here at GAMBIT loved the panel so much that we begged for a command performance here at MIT. Coming back from that original panel are Ichiro Lambe (Dejobaan Games), Scott Macmillan (Macguffin Games), Eitan Glinert (Fire Hose Games) and Alex Schwartz (Owlchemy Games)."

DIYgamer: How To Crowdfund Your Game Project Properly
"Crowdfunding is an interesting new way of gaining funds for your game. Unfortunately, hundreds, probably even thousands more continually fail to receive the money needed. The thing most game developers don't realize is that game development, in all walks of the process, should essentially be about marketing."

Holy Moly: We look at Captain Jameson and Keyboard Drumset Werewolf
"We've found a pretty interesting collection of indie games for you this week. We've got one about a psychedelic werewolf, there's a couple of space shooters, a game about chickens with guns and a puzzle game with an almost totally inpenetrable title."

Adventure Lantern: Interview with Agustín Cordes on Asylum
"As development continues on Asylum, Agustín Cordes of Nucleosys (developer of Scratches) kindly agreed to answer some of our questions and give us details about the upcoming adventure game."

The Joystiq Indie Pitch: Astroman
"We believe no one deserves to starve, and many indie developers are entitled to a fridge full of tasty, fulfilling media coverage, right here. This week, Michael Stearns takes indie interplanetary with Astroman, a space platformer with a classic story and hard lessons on being too hard."

DIYgamer: Arvi Teikari Interview
"Arvi Teikari has taken Ludum Dare game Officer Alfred and made it to be an even greater experience. Upon observing the Ludum Dare playthrough and beating the IGF build, I decided to ask about the changes made and the reasoning behind them. Of the many highlights, Arvi shared the reason behind Officer Alfred being so blue and the difficulty of implementing the unfreezing tactic."

Team Meat: Our Boy Turns One
"As some of you know, last week marked the one year anniversary of Super Meat Boy launching on XBLA. So much has happened its really hard to recap it all, but we both really want to give a heart felt thank you to every Meat Boy fan out there who has supported us and the game."

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