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Online gamers should always generate an average of $3 of value per hour, regardless of the game they are playing, according to comments made by former EA executive Bing Gordon.

Now a partner with venture capital firm Kleiner Perkins Caufield & Byers, as well as a board member of Amazon, Ngmoco, and Zynga, Gordon insisted the metric was necessary for "an illusion they're creating value".

Speaking to GamesBeat, Gordon used specific examples of earning gold in World of Warcraft (based on its worth on the black market) and generating $3's worth of gifts or coins per hour in FarmVille.


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Gamification may have been the buzzword of 2010, but its influence shows no sign of abating in 2011. It is a term derided by game designers, misunderstood by brands and unknown to consumers. Here are the ten cardinal rules.

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Gamification may have been the buzzword of 2010, but its influence shows no sign of abating in 2011. It is a term derided by game designers, misunderstood by brands and unknown to consumers. Here are the ten cardinal rules.

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Your rating: None