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What Engineers Don't Know We Don't Know About Online Marketing

Google Tech Talk (more info below) September 13, 2011 Presented by Patrick McKenzie ABSTRACT Google is in the business of having some of the world's best engineers build systems which connect businesses to customers. Unfortunately, we engineers often don't understand our systems from the customer's point of view. This talk will address challenges businesses face in their online marketing, from the necessity of non-technical owners/staff implementing it to the disparity in needs between small and large businesses. About the Speaker: Patrick McKenzie was previously a systems engineer at a multinational Japanese company. He has since started his own business selling software and SaaS applications online, primarily to non-technical customers. He has been using AdWords since 2006.
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Chloe Borkett

East of Nowhere

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The frozen conflict zone and ex-Soviet enclave of Trans-Dniester, is a narrow slither of land located along the Eastern Moldovan border – a disputed sovereignty, which for 20 years has been de facto governed but also unrecognized by the UN. This came about in the Soviet Union’s dying days as alarm grew in the Dniester region over growing Moldovan nationalism and the possible reunification of Moldova with Romania. A 1989 law, which made Moldovan an official language added to the tension, and Trans-Dniester proclaimed its secession in September 1990.

So what does it mean to grow up in a country that doesn’t exist? So called independence, was seen by many as a triumph that should have secured a better future, but the PMR government has only made time stand still in this little known region, where its people are subjected to living a poverty stricken, isolated and somewhat entrapped existence. Preserving a deeply Soviet hyper-reality, Lenin continues to stand proud on every town square. Political allegiance to Russia is safely guarded seemingly at a cost to its people as the day-to-day reality of maintaining such cultural and political heritage becomes the complete opposite of preservation. Compared to the west we are spoiled by choice, so what western teenager could imagine living in a landscape absent of entertainment, modern facilities or endless consumer possibilities? Where parental presence is limited, and travel or escape is economically and politically restricted.

To date there has only been a modest response made of the territory. Carrying out an on-going exploration pieces together fragments of history and politics to create a contemporary portrait of the new generation to become a fresh contribution to an under-documented region. Interior spaces and landscapes echo psychological states and social concerns, whilst a non-linear narrative leaves individual stories open to interpretation.

Bio

Chloe Borkett was born in southeast London and has been based in a number of cities around the UK and overseas. After graduating from LCC, she embarked on a 5-year career in the music industry, specializing in online marketing. In early 2003, Chloe retrained as a teacher and moved to Thailand for a period of 3 years.

During her time in Thailand, Chloe had the opportunity to work on various charitable projects. It was here where Chloe began to take photography seriously, cementing her decision to return to the UK to study concerned photography where she is soon to graduate with a degree in documentary photography from the renowned course at Newport School of Art.

With the reoccurring theme of isolation present within all Chloe’s work, subject interests have centered on social issues concerning minority groups and the young, as well as the exploration of underground or alternative cultures.

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Chloe Borkett

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