- advertising budget
- advertising campaign
- advertising diamonds
- advertising policies
- Africa
- America
- Amsterdam
- Arizona
- Arkansas
- Austria
- Belgium
- Bernhard Dohrmann
- Brazil
- California
- Central Selling Organization
- Chemistry
- Chicago
- consumer magazine
- Daniel Yankelovich Inc.
- Dave Watts
- De
- De Beers
- De Beers Consolidated Mines Ltd.
- De Beers Diamond Investments Ltd.
- DeBeers Diamond Investments Ltd.
- Diamond
- Diamond Development Corporation
- Don Jay Shure
- Donald Nixon
- Dutch Consumer Association
- Edward Jay Epstein
- Elizabeth
- Empire Diamonds Corporation
- Engagement ring
- Europe
- France
- Germany
- Gerold M. Lauck
- Harold S. McClintock (Harold Sager)
- Harry Oppenheimer
- Harry Winston
- Hatton Garden
- high-pressure telephone campaign
- informative advertising campaign
- International Diamond Corporation
- Irvine
- Israel
- Italy
- Jack Brod
- Japan
- Japanese government
- Johannesburg
- London
- Manufacturing
- Martin Rapaport
- Matter
- Mining Services Inc.
- Money Which
- Morgan Bank
- N. W. Ayer
- N. W. Ayer & Son
- Netherlands
- New York
- New York City
- New York City police
- Portugal
- Rayburne Martin
- ready retail outlet
- retail
- Retail jewelers
- retail jewelry store
- retail level
- retail market
- Richard M. Nixon
- Robert L. Vesco
- rubber
- Scottsdale
- securities law violations
- selected retail jewelers
- South Africa
- southern Africa
- Soviet Union
- Spain
- stone jewelry advertising
- Switzerland
- Tel-Aviv Diamond Investments Ltd.
- Tiffany
- United Kingdom
- United States
- well-orchestrated advertising