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Brand recognition is important in any consumer based industry, and the video game industry is no exception. However, there is always the danger of misusing brands which this post examines two of those ways.

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* Experience working primarily on any of the following: Gameplay, Real-Time Graphics, AI, Audio, Physics, Optimization, SPU Programming, Multiplayer Networking, or Tools
* One or more shipped game titles
* Experience with recent game console technology (Xbox 360, PS3, Wii), especially PS3
* Experience with Unreal Engine technology

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Jon Chey, co-founder of BioShock developers Irrational Games, has now moved into indie development, founding new studio Blue Manchu Games. Here, he talks to Gamasutra about the reasoning behind the move, and his new game Card Hunter.

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