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Carl Bass

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The centuries-old scientific and engineering idea of progress through observing, modeling, testing and modifying is under attack. Now it is better to collect and examine lots of data, looking for patterns, and follow up on the most promising. The latest example: Autodesk says designers should generate a thousand product versions.

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TEDxBerkeley - Carl Bass - The New Rules of Innovation

Carl Bass is president and chief executive officer of Autodesk, Inc. Autodesk is the leader in 3D design, engineering and entertainment software. Formerly he was Autodesk's chief operating officer, responsible for worldwide sales, marketing, and product development. Earlier roles included CTO and EVP of product development. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
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