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Today marks the halfway point of the 70-day Olympic Torch relay through the United Kingdom. Since arriving in Cornwall on May 18, the flame has been carried through villages and cities, across lakes and mountain ranges, on foot, by train, on horseback, and through the air, from Cornwall to the Shetland Islands. By the time it reaches London to launch the 2012 Summer Olympics in 35 days, the torch will have passed through the hands of 8,000 torchbearers. [31 photos]

Torchbearer Peter Jack holds the Olympic Flame aloft on the Giant's Causeway, County Antrim on day 17 of the London 2012 Olympic Torch Relay on June 4, 2012 near Belfast, Northern Ireland. (LOCOG via Getty Images)

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Major League Gaming‘s snazzy pro-gaming events in North America continue apace, and the multitudinous happenings of last weekend have been catalogue in exhaustive detail, for your browsing pleasure. This video probably sums it up in the least time, while I’ve embedded the footage of the Starcraft final below. Those dudes sure can click stuff good.

For a lot more video from the event check out this page. The next is the weekend of the 14th of October in Orlando, details here.
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Floodwater receded from the intersection of Jerome Avenue and East 177th Street in the Bronx. Jerome Avenue was closed on Wednesday after a 108-year-old water main burst. (Rob Bennett for The Wall Street Journal)


Emily Pinkowitz, youth program manager for the High Line, and a crowd of children released painted lady butterflies into a garden on Wednesday. The butterflies will help pollinate flowers. (Daniella Zalcman for The Wall Street Journal)


Dancers with the Young Dancemakers Company performed at the Michael Schimmel Center for the Arts at Pace University on Monday. (Claudio Papapietro for The Wall Street Journal)


Violeta Kruglyak and her 2-year-old son, Alexander, cooled off Tuesday in shallow water at Brighton Beach in Brooklyn. (Natalie Keyssar for The Wall Street Journal)


The braised lamb shank at Matisse at 924 Second Ave in Manhattan. (Ramsay de Give for The Wall Street Journal)


Nicole Eolonyi and Matthew Krische, center, with glasses, led the Maspeth Town Hall team Tuesday in a tug-of-war match. The Sports Camp; Arts in Schools Foundation, SASF, organized a track and field day at Randall’s Island’s Icahn Stadium, bringing 1500 students together for races and games. (Natalie Keyssar for The Wall Street Journal)


Volunteers collected handwritten and hand-drawn tributes Wednesday for a public art project called ‘9/11: 10th Anniversary Reflections’ in downtown Manhattan. A small mockup of what the tribute will look like will be placed in Battery Park. (Benjamin Norman for The Wall Street Journal)


Elijah Cudjoe, 10, participated in the Downtown Giants Day Camp Monday at the Chelsea Waterside Athletic Field. The week-long camp is coached this year by Abraham Lincoln High School coaches and players. Former New York Giants players appeared later in the week. (Claudio Papapietro for The Wall Street Journal)


The ‘Sunday Morning’ at the bar at the Four Seasons New York at 57 E. 57th in Manhattan. (Ramsay de Give for The Wall Street Journal)


Los Angeles Galaxy midfielder David Beckham, in yellow cleats, practiced with teammates in New York Monday ahead of the Major League Soccer All-Star Game against Manchester United on Wednesday in New Jersey. (Rob Bennett for The Wall Street)


Jockey Chen performed a Shaolin martial arts demonstration Thursday in Battery Park as part of a press conference for the 21st annual ‘Hong Kong Dragon Boat Festival.’ (Rob Bennett for The Wall Street)

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The latest "All In" campaign video from Adidas puts a focus on football (or soccer…) and features a number of high-profile players like David Beckham, Kaka, and Messi. The entire campaign was put in the hands of Montreal-based creative agency Sid Lee by Adidas and so far they've done a great job of creating a high-impact, energetic campaign that has made use of both traditional and more high-tech advertising methods. What are your thoughts? Who has better campaigns, Nike or Adidas?


www.adidas.com

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