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The Secret to Spreading Ideas: Bernadette Jiwa at TEDxPerth

Bernadette is the author or the #1 Amazon Business Bestseller Make Your Idea Matter. Her blog was voted Australia's Best Business Blog in 2012 and she was named as one of the Top 100 Branding Experts to follow on Twitter. Bernadette works as a strategist and brand storyteller, helping entrepreneurs and business leaders from around the world to distill and capture the essence of their brands and ideas. Bernadette became fascinated by what makes ideas spread as a child when she observed how a toy company made the packaging more valuable than the toys inside by introducing a collectible star loyalty program. Bernadette will discuss how and why our job is to make people feel, not just make them do. ------------------ TEDxPerth 2012 took place on Saturday 8 December 2012 at the Octagon Theatre at the University of Western Australia. Over 500 people attended in person and listeners all over the country enjoyed the day by tuning in to the live broadcast on digital radio. AboutTEDx, x = independently organised event In the spirit of ideas worth spreading, TEDx is a program of local, self-organised events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organised events are branded TEDx, where x = independently organised TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self <b>...</b>
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TEDxTalks
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134

20
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Time:
08:43
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Education

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Sport Psychology - Inside the Mind of Champion Athletes: Martin Hagger at TEDxPerth

Martin Hagger is Professor of Psychology at Curtin University. His areas of expertise are social, health, sport and exercise psychology. He is involved in numerous research projects nationally and internationally with a focus on motivation and behaviour change. He is currently leading projects in drugs in sport, promoting physical activity and healthy diet, understanding the mechanisms of willpower and self-control, and reducing binge drinking and the prevalence of smoking. At the highest level, athletes are well-matched in terms of their physical abilities, conditioning, and skill level. But often that is not enough to win and perform on the biggest of stages like the Olympic games. Developing strategies and techniques to get athletes minds in the best possible condition for optimal performance is increasingly important for sports teams and coaches. Martin will provide an overview of the kinds of techniques that elite athletes use to prepare psychologically for their sport, give details of the scientific research into these techniques and how they work, and how the techniques might be used by competitive athetes and coaches to maximise performance. ------------------ TEDxPerth 2012 took place on Saturday 8 December 2012 at the Octagon Theatre at the University of Western Australia. Over 500 people attended in person and listeners all over the country enjoyed the day by tuning in to the live broadcast on digital radio. AboutTEDx, x = independently organised event In the <b>...</b>
From:
TEDxTalks
Views:
187

11
ratings
Time:
12:03
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Sports

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The Secret to Spreading Ideas: Bernadette Jiwa at TEDxPerth

Bernadette is the author or the #1 Amazon Business Bestseller Make Your Idea Matter. Her blog was voted Australia's Best Business Blog in 2012 and she was named as one of the Top 100 Branding Experts to follow on Twitter. Bernadette works as a strategist and brand storyteller, helping entrepreneurs and business leaders from around the world to distill and capture the essence of their brands and ideas. Bernadette became fascinated by what makes ideas spread as a child when she observed how a toy company made the packaging more valuable than the toys inside by introducing a collectible star loyalty program. Bernadette will discuss how and why our job is to make people feel, not just make them do. ------------------ TEDxPerth 2012 took place on Saturday 8 December 2012 at the Octagon Theatre at the University of Western Australia. Over 500 people attended in person and listeners all over the country enjoyed the day by tuning in to the live broadcast on digital radio. AboutTEDx, x = independently organised event In the spirit of ideas worth spreading, TEDx is a program of local, self-organised events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organised events are branded TEDx, where x = independently organised TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self <b>...</b>
From:
TEDxTalks
Views:
197

22
ratings
Time:
08:44
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Nonprofits & Activism

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Are You Blooming?: Tasha Broomhall at TEDxPerth

As an accredited Mental Health First Aid Trainer, Tasha Broomhall has been providing mental health and wellbeing training programs throughout Australia for more than 11 years. With a wealth of experience in psychology, disability, employment, psycho-social rehabilitation and aged care services, Tasha has guest lectured at both Murdoch and Curtin Universities and at national industry conferences. Tasha has a keen interest in reducing the stigma about mental illness and increasing mental health literacy in our communities and workplaces. She has developed programs to assist people to take responsibility for their own mental health and wellbeing and to act proactively in supporting the mental health of those around them. ------------------ TEDxPerth 2012 took place on Saturday 8 December 2012 at the Octagon Theatre at the University of Western Australia. Over 500 people attended in person and listeners all over the country enjoyed the day by tuning in to the live broadcast on digital radio. AboutTEDx, x = independently organised event In the spirit of ideas worth spreading, TEDx is a program of local, self-organised events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organised events are branded TEDx, where x = independently organised TED event. The TED Conference provides general guidance for the TEDx program, but individual <b>...</b>
From:
TEDxTalks
Views:
36

8
ratings
Time:
17:08
More in
Science & Technology

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On May 28, 1993, a remote and dusty thicket of the Australian outback shook for hundreds of miles around. Deep reverberating explosions could be heard far and wide, the night sky illuminated by sporadic flashes of unexplained light—all this allegedly witnessed by heavy goods drivers, gold prospectors and nomads traipsing the bush. Three truckers even spoke to an Australian geologist about the lights, claiming that they’d seen a “moon-sized fireball” which flew “from south to north with the speed of a jet plane.” They said “it was yellow-orange in colour and had a small blue-white tail, which lit up the sky as it headed immediately west for Banjawarn station.”

The strange event registered just shy of 4.0 on the Richter scale. Its blast could be heard over a radius of 90 square miles. The Australian government later dismissed the mysterious temblor as “probably being natural in origin”. IRIS, the U.S. federal seismology agency, said that the Earth-shaking detonation was “170 times larger than the largest mining explosion ever recorded in that Australian region” and was proven to have the force of a nuclear bomb.

Some scientists speculated that it could’ve been a meteorite. But authorities found no signs of a crater as they searched for one via helicopter. Despite the fact that the epicentre of the ominous blast pointed in all directions to a remote research facility manned by Aum Shinrikyo, the notorious Japanese death-cult noted for its attempts at mining uranium and its grim obsession with alternative weapons technology, the whole event was eventually shrugged off and forgotten about.

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In a world made small and accessible by technology, it is easy to forget the magnitude of nature’s infinite complexity. But sometimes technology reminds us, such as when trawling planet Earth on Google’s Satellite View, zooming across landscapes partitioned by natural and unnatural boundaries.

While searching Google Earth, Paul Bourke, a research associate professor at the University of Western Australia, discovered an amazing sight—the patterns of the Earth seemed to form a delicate geometric pattern when viewed from the sky. Not only delicate, but almost perfect. Bourke was captivated by the geography—lacy tracks of rivers and mountain ranges stretching across the Earth in unison as if digitally cloned.

Fractals are recognized as patterns of self-similarity over varying degrees of scale. There are both mathematical fractals as well as natural fractals—the former are idealized and found across a range of scales, while the latter generally only exist across a smaller scale range.

Bourke explains that fractals are found in all parts of life, from the brain sciences and astrophysics to geographic formations and riverbeds. “Fractal and chaotic processes are the norm, not the exception.”

“I always knew these amazing natural patterns would be there,” he said. “They are literally everywhere—it’s just a matter of finding them.”

And find them he did. Bourke, an authority on fractals and visualizations, showcases more than 40 different fractals he’s uncovered while zooming through the satellite views of 25 countries. Through his website, he encourages users to submit examples they’ve found in their own browsing, and provides KMZ coordinate files for each image, allowing users to visit the exact views of the fractal features. Bourke’s collection realizes the power enabled by the open-ended tools of modern technology and applies them to a practical and popular aesthetic end.

To see more natural fractal patterns, visit Bourke’s website.

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