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Are your non-paying players valuable? - by Balazs Juhasz

Are your non-paying players valuable? - by Balazs Juhasz:

In your gaming app only about 5% of the players will convert to become a paying user. Like it or not, about 95% percent of your users are just free riders - but are they still valuable? Yes - let me show you why. via Gamasutra.com - All Blogs