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As frustration with YouTube mounts, ShowYou makes a play for publishers

Original author: 
Casey Newton


Video discovery app ShowYou was created to help users keep track of all the videos being shared across their social networks. But like most video app developers, including the market-leading YouTube, it has struggled to replicate the easy viewing offered on cable, Netflix, and Hulu. Most people prefer to watch a single 30- or 60-minute program than string together shorter clips, even when those clips are professionally produced.

Today ShowYou is trying to change that with an update to its app that lets anyone create a channel of videos, which can be browsed and followed in a manner similar to the curated "magazines" in Flipboard. As with Flipboard, ShowYou’s bigger play is for old-time publishers, trying to help them generate new...

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