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How to keep players playing - Long-term Retention - by Mikkel Faurholm

How to keep players playing - Long-term Retention - by Mikkel Faurholm:

Long-term retention is one of the most important factors of releasing to the AppStore and Google Play. Some games tries to engage through a dramatic back story and a ‘helper’, but how do we make players stay in the game long-term? via Gamasutra.com - All Blogs