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User Acquisition For Mobile Games: The True Cost of Getting an Engaged User - by Riz Virk

User Acquisition For Mobile Games: The True Cost of Getting an Engaged User - by Riz Virk:

Now that CPI has been the industry standard for app advertising for a few years, it’s clear that we need a new way to look at user acquisition. Quality Engagements are what really matter, but it’s difficult for developers to quantify and acquire them. via Gamasutra.com - All Blogs