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Why Day 7 Retention is just as important as Day 1 - by Mark Robinson

Why Day 7 Retention is just as important as Day 1 - by Mark Robinson:

In the F2P game market a lot of attention is paid to Day 1 retention, the fraction of players that return a day after install, and rightly so. In an age where it may cost $1 or more to acquire a player in the first place, focusing solely on day 1 rete via Gamasutra.com - All Blogs