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Why does automated testing keep failing at my company?

Stack Exchange

This Q&A is part of a weekly series of posts highlighting common questions encountered by technophiles and answered by users at Stack Exchange, a free, community-powered network of 90+ Q&A sites.

Mag20 wants to implement automated testing at his company. Problem is, he's tried several times before, but has failed every time. "Everyone gets excited for the first month or two," he writes. "Then, several months in, people simply stop doing it." But now seems like the right time to try bringing automated testing back to the workplace—Mag20's team of 20 experienced developers are about to embark on a big new project.

How can he finally introduce automated testing at his company?

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